What’s next? Is advertising still it?

Suzanne Raitt, vice-president of marketing and innovation at Newspapers Canada, takes a stab at imagining the future in her latest blog post for INMA. Without a crystal ball, it is anyone’s guess as newspapers have been quick to embrace every new technology as soon as it arrives on the scene. Raitt also suggests that advertising will continue to part of the equation but in new and wonderful ways.

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