New research from Vividata examines how different generations interact with news media

Vividata, Canada’s authoritative cross-platform study of media readership, released new research, which examines how different generations of Canadians interact with news media.

One key takeaway from their research is that digital is no longer a niche platform for any generation. Newspapers remain the No. 1 choice for city, national, or international news across generations. Each generation has a different pattern of digital reading and requires a different strategy to build engagement and increase reading frequency.

You can read the full rundown of the study’s results here.