The printed community newspaper is the favourite source of local news and information. A new research study, funded by Canadian Heritage, explores engagement with printed community newspapers in Canada as well as the key role they play in the automotive path-to-purchase.
This presentation highlights key engagement metrics as well as the automotive purchase cycle. It is available in PDF and PowerPoint formats.
For more information, contact Kelly Levson, Director of Marketing and Research, at klevson@newspaperscanada.ca.
To download:
PC: Right-click on image. Then click on “Save Target As.”
MAC: Click and hold on image. Then click on “Save Link As.”
This project was produced with the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. The content of this study represents the opinions of the authors and does not necessarily represent the policies or the views of the Department of Canadian Heritage or the Government of Canada.
