Newspaper media reach nine out of ten adults

The most recent Newspapers 24/7 study from 2016 finds that nine out of ten adults are accessing newspaper content across...

Local information is the top reason for reading

The printed community newspaper is by far the favourite source of local news and information in communities large and...

Weekday readers earn higher than average household incomes

Research from the Q2 2016 Vividata study confirms that weekday newspaper readers maintain higher than average household incomes, compared...

Print readership habit still dominant in major markets

Data from the most recent Vividata study confirms that print newspaper readership is still dominant in major Canadian markets. Almost...

Newspapers influence auto purchase decisions

Recent research from Newspapers Canada sheds light on the role that printed community newspapers play in automotive purchase decision...

Printed community newspapers are favourite source of local news and information

In a recent 2016 survey, Canadian adults were asked to identify their favourite sources of local news and information....

Millennials prefer reading newspapers on their smartphone

The latest study from Vividata confirms that Canadians are reading newspapers in both print and digital formats. Readers of...

17 Shareable Stats on newspapers

Did you know that newspaper media reach all target groups, across all platforms, including Young Adults, Boomers and Business...

Vividata: Eight out of ten Canadians are newspaper readers

Vividata’s most recent study confirms that eight out of ten Canadians read newspaper content each week in the 49...

Newspapers dominate for local community information

The most recent data release from Vividata confirms that newspapers dominate when it comes to local community information. Three quarters...