Newspapers reach 7 out of 10 Canadians, survey finds
The latest results from Vividata’s Study of the Canadian Consumer (SCC) confirm that nearly 22 million Canadian adults (70%)...
Finding the optimal mix between ‘new’ and ‘old’ media
In today’s media landscape finding the most effective combination of media can be challenging. That's why the Advertising Research...
Daily Newspaper Revenue Report Q4 out now
Newspapers Canada reports quarterly on daily newspaper revenues in three categories: print advertising, online/mobile advertising and circulation. Data for...
Canada expected to outperform global advertising spend forecast
In 2017 the total advertising spending from major reported media accounted for $13.6 billion, based on the annual Net Advertising...
Canadians say professional journalism is essential given the Coronavirus outbreak and should be supported...
Almost two in three Canadians say that the federal government should treat media bankruptcies as an emergency, says a...
Readership of daily newspapers remains strong: Vividata study
Vividata’s latest research results confirm consistent readership levels across all newspapers. Newspapers play an important part in Canadian lives,...
Snapshot of Canadian Internet users
More than 8 out of 10 Canadians accessed the internet on a regular basis in 2009 – according to...
Research launch: Shopping Habits of Rural vs. Urban Canadians
Newspapers Canada is proud to present a brand new 2011 study on the purchasing habits of Canadian consumers.
Media planners...
IAB: Online ad spending reaches $2.23 billion in 2010
A new study by the Interactive Advertising Bureau of Canada reports that online advertising revenues in this country surpassed...
Statistics Canada releases retail trade data for April 2016
Following a 0.8% decline in March, retail sales rose 0.9% to $44.3 billion in April. Sales were up in 7 of 11 subsectors, representing 64% of total...