Questions and Answers on the Online News Act
The Department of Canadian Heritage has published a detailed 'question and answer' backgrounder about the importance of the Online...
Snapshot 2022 fact sheet now available
Every week more than 30 million daily and community newspapers are circulated in markets large and small across Canada. In...
2021-2022 Annual Report on Government of Canada Advertising Activities now available
The 2021-2022 annual report, published by Public Services and Procurement Canada (PSPC), summarizes government-wide advertising activities. Each year, on...
Newspapers are the product, not packaging
News dissemination is necessary for a vibrant and healthy democracy and a well-functioning society. Newspapers also continue to play...
Research shows the challenge of news avoidance
News avoidance is a threat to reader engagement and a growing concern, according to 72% of news leaders recently...
News Media Canada signs on to partner with the Canada Press Freedom Project
The Canada Press Freedom Project, an initiative of J-Source, launched late last month to track incursions on media rights and...
Canadians believe supporting small business is essential to keeping the economy healthy
Local advertisers turn to their local newspapers to sustain and grow their businesses in good times and bad times....
Local information keeps readers connected to their communities, research shows
Local news continues to be a driving force for newspaper engagement, for readers, and advertisers a Totum Research study...
Brand building during difficult times leads to long-term effectiveness
According to effectiveness expert Peter Field, “brand building is vitally important and growing in importance all the time.” Field...
Research shows Canadian internet users value their privacy
When it comes to perceptions about online advertising more than three-quarters of Canadians (78%) admit they don’t like digital...