Digital access continues to drive newspaper readership, research shows
There are many ways to read newspapers in today’s digital age. The 2024 Newspapers 24/7 research confirms that over...
Newspapers generated $950 million in ad revenue in 2022
In 2022, newspaper ad revenue was reported at $950 million in the annual Net Advertising Volume report produced by...
Four in five Canadians read newspaper content each week: research
Despite the digital shift in media consumption, Canadian adults continue to engage with newspaper content, whether in print or...
Newspapers reach all generations, research shows
While many think they’ve abandoned the newspapers for greener digital pastures, the younger generations are also strong readers of...
Research: Edelman Trust Barometer 2024
Edelman Canada has released their most recent report on trust in Canada. Canada remains in the neutral zone with an...
Canadians trust newspaper content, research shows
Research recently conducted by Totum Research for News Media Canada finds that six in ten Canadians continue to trust...
Research: Government of Canada advertising expenditures (2022-2023)
The annual report on advertising expenditures by the government of Canada for the 2022-2023 fiscal year was released last month, detailing...
New RISJ report sheds light on trends to expect in 2024
A new report published by the Reuters Institute for the Study of Journalism at Oxford University chronicles what it...
New research finds newspaper readers are confident in spotting fake news
According to recent research from News Media Canada, almost two-thirds (63%) of newspaper readers felt they could determine if...
Vividata releases its first Study of the Canadian Consumer report for 2024
Vividata, Canada’s leading media and consumer research firm, today released their latest study results. In field October 2022 – September 2023, Vividata’s...