77% of Canadians reading newspapers

The release of the latest readership data for Canada's six major markets is good news for newspapers - readership...

Driving trust (and purchase) during a pandemic

New research from Edelman Trust Barometer finds that consumers believe brands have a role in addressing the challenges of the...

IAB Canada releases internet advertising revenue survey results

A new report released by IAB Canada finds that the online advertising industry in Canada grew by 15% in...

Free webinar on January 16 highlights new Vehicle Research study

Newspapers Canada has just launched a new research study highlighting the power of newspapers (print and digital) in selling...

New in research: 2021 Edelman Global Trust Barometer now available

The 2021 Edelman Trust Barometer shows that now more than ever, people are unsure where to turn to for trustworthy...

New Vehicle Buyers access newspaper content across all platforms

Recent research from News Media Canada examines media habits of new vehicle buyers (in the past two years) and...

Quality news sites get ‘halo effect’ on ad viewability

The World Media Group claims the research shows advertising on "quality journalism" sites has had a "halo effect" as...

New readership research highlights – Moms: Flick and ClickHERS

New research from Newspapers Canada demonstrates that women with children read newspapers in all formats: print, website, tablet and...

NADbank launches new readership data for daily newspapers

Nearly eight in 10 urban adults read daily newspapers every week according to the latest readership study released by...

Marketers seek greater transparency for digital ads

Digital ad fraud is a significant global problem affecting open exchanges as well as premium and private exchanges. This benchmark...