Have You Heard? Newspapers are Engaging

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. The most effective advertising campaigns engage consumers...

This Week’s Featured Course on Newspaper Training: How to Use Data and Geoinformatics for...

Data journalism, or computer-assisted reporting, reflects a different sort of story-telling, one that supplements, enhances and can even replace...

Research shows printed newspaper ads are effective

Advertisers want their ads to be noticed. Consumers actively avoid most ads because they find them annoying and the...

Journalism and Written Media Independent Panel of Experts submits final report and recommendations to...

The Journalism and Written Media Independent Panel of Experts today released its final report and recommendations to the Government...

‘Newspapers Matter’ advertisements available for download

Looking for filler ads?  Want to remind your readers that Newspapers Matter, Now More Than Ever? News Media Canada has ad material for...

Globe and Mail’s newsletters drive revenue, engagement

The explosion of e-mail newsletters has been a boon for news organizations, both big and small. One example of...

This Week’s Featured Course on Newspaper Training: How to Optimize Your Social Media Presence

If you imagine your community as akin to the wheel of a bicycle, you want its newspaper to function...

Deadline to apply for Google News Innovation Challenge funding is fast approaching

Google is inviting proposals from North American news organizations for projects focused on generating revenue and/or increase audience engagement...

Nunatsiaq News wins top prizes at Quebec community newspaper awards

Nunatsiaq News picked up an armful of awards on Saturday, June 8, at the annual Quebec Community Newspaper Association...

When you need to reach a mass audience with a timely message, newspapers work

In June 2019, the Toronto Raptors won their first NBA championship. In Game 6 of a well matched series,...